ATLAS AMONGST THE BEST POLISH BRANDS

According to the September edition of the “Business Week” magazine, ATLAS is one of the best Polish brands. As the magazine has reported, the Institute for Polish Brand’s public opinion poll showed that we took a sixth place among fifty brands that had been qualified for this ranking.

The ranking was based on accumulated results of researches that had been conducted from 1996 to 2002, among 3,000 entrepreneurs, politicians and students of high schools of economy. These persons had to fulfil following orders:

1. List 10 Polish brands, which
· have deserved to be called the national brands
· are the best and the most worthy – in your opinion
· were the best and the most worthy – in your opinion
· have considerably increased in value and power – in your opinion
· are the most admirable.

2. List 10 most worthy foreign brands.

The questions were open and evaluated according to a grading scale. The following list shows the accumulated result of the researches.

1. WEDEL
2. LOT
3. ŻYWIEC
4. HORTEX
5. POLAR
6. ATLAS
7. POLLENA
8. AMICA
9. ERIS
10. WINIARY
11. PEKAO SA
12. ZELMER
13. ŻUBRÓWKA
14. TP SA
15. WYBOROWA
16. POLFA
17. OPTIMUS
18. JAN PAWEŁ II
19. LECH
20. GAZETA WYBORCZA
21. ALPINUS
22. PZU
23. UNIWERSYTET JAGIELLOŃSKI  
24. PKO BP
25. TYSKIE
26 .CHOPIN
27. KRAKUS
28. POLMO
29. POLMOS
30. WIELICZKA
31. FORTUNA
32. PLUS GSM
33. PKP
34. WÓLCZANKA
35. ERA GSM
36. GOPLANA
37. WARKA
38. OKOCIM
39. FIAT
40. VISTULA
41. DĘBICA
42. BELVEDERE
43. CEGIELSKI
44. CPN
45. ORBIS
46. LUDWIK
47. WARTA
48. KROSNO
49. LECH WAŁĘSA
50. PRINCE POLO